3 Signs You Need a New Website

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Mar 23, 2015
Sally Schofield
sodafizz

Websites are like houses. You don’t really notice what’s wrong with them until you step back and take a look like an outsider. Only then do you notice the chipped paint and the dated, patchy carpet.

In business, your website is still your calling card. What does your website say about you?

You still need a designer or developer to update your content for you

Gone are the days of having to rely on someone with technical ‘coding’ skills in order to make changes to your website.

A modern website should feature a Content Management System (CMS) that allows users (like you and me) to edit content, add images and some more advanced things like changing the look of the homepage and navigation.

Some of the best websites these days are build in open source platforms like WordPress. If it’s good enough for Sony, Xerox, and The Rolling Stones, then it’s good enough for you.

Your website doesn’t display well on mobile or tablets

Danger, Will Robinson! Soon websites that are not ‘mobile friendly’ risk the wrath of the Google algorithm and will be ranked lower down the page than their ‘responsive’ website counterparts. A responsive website is one that automatically scales to suit the device being used to view the page (instead of merely showing a tiny version of your website on a tiny screen).

Buttons are optimised for mobile users, menus are a clear and easy to use. In short, if you don’t have a responsive you will not only run the risk of a lower page rank in search engines but you will be missing out on the 35%+ of website traffic coming from mobile users.

Your website ranks poorly in search engines

The way search engines rank websites for search results pages has changed a lot over the past few years. No longer do lots of various domain names pointing to the same website help your ranking, and that link building campaign that you outsourced, is most likely negatively impacting your ranking. Similarly, if your website doesn’t allow for easy creation of key search engine optimisation elements you will continue to rank poorly in search engines.

You really need a website that is designed with current SEO best practice in mind to ensure that your website is found by people looking online for your product or service.

The good news is that all is not lost. You just need a website overhaul and to move your brand into the 21st century. Need advice on how to take the next step? Get in touch…

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