The death of desktop?

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

May 28, 2014
Sally Schofield
sodafizz

Data from over 1.8 billion email campaigns sent in 2013 has been analysed and the results* are in.

It’s official. Mobile is now the most popular environment for a subscriber’s first interaction with your email. 41% of opens now happen on mobile devices, so if you are sending emails to customers, you need to make sure your campaigns are optimised for mobile.

The trend for reading email on mobile is great news for those wanting to reach their audience anytime, anywhere. But it comes at a slight cost.

The results of this study indicate that readers are less likely to click from their mobile device. The truth is that most clicks happen when the reader engages with your message for the first time and only 78% of clicks on mobile devices happen on the first open.

But not so fast. If your mobile reader reopens your message from another device, then, hey presto, the clicks come back! The study found that someone who first read your message from mobile and then opens your message a second time, from another device like their computer, is 65% more likely to click.

The challenge now, is to make sure those email messages you’re sending are not only beautiful on the desktop but look just as splendid when displayed on a small screen device. And that those being read on the go are engaging enough to get a second read later…

If you are already a current Sodamail client using our template builder, lucky you! Our template builder automatically optimises your campaigns to be read clearly on mobile devices.

Not a Sodamail client, but would like a mobile-ready email campaign? Ask us how…

*Source: Email Marketing Trends: Email interaction across mobile and desktop, Campaign Monitor, May 2014.

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