How to Build a Rock Solid Brand on Digital

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Feb 14, 2017
Lani Oaten
website

How to Build a Rock Solid Brand on Digital

Being a (successful) business in the 21st century means being active across digital – and that doesn’t just mean posting on Facebook! Unfortunately, many businesses approach digital marketing with a focus on one singular aspect rather than looking at digital strategy as a whole, which limits the ability to reach new customers and grow as a brand.

To build a brand that will stand the test of time on digital, it’s worth taking the time to diversify your online portfolio in order to see results that will keep on giving in the long run.

These are the four key pillars of digital marketing.

SEO

How often do you do a Google search and choose a result from the second, third or fourth search results page (or beyond)? That’s what we thought – not often. Maybe never. If your business has a website – which it should – search engine optimisation (SEO) needs to be top of mind when you build your site. SEO literally means optimising your site for search engines. Google has indexed trillions of web pages, and if you want to generate new leads and profit, your goal should be to sit in one of the first positions for keywords relevant to your business. That’s where SEO comes in.

SEM

If you’ve ever clicked on a Google ad above search results, you’ve been a part of search engine marketing (SEM). Unlike SEO, Google Adwords is a digital marketing method where businesses pay to play, allowing brands to test different budgets and timings to reach their desired audience on Google. In other words, it’s possible to start getting results immediately with SEM rather than playing the waiting game like you would with SEO. However, SEO is a crucial marketing method for long-term results, so you can’t simply replace it with SEM. Rather, it’s worth noting that the two work best alongside each other, hand-in-hand. The team at Sodafizz have been running results-focused SEM campaigns since 2003 and are a certified Google partner.

Social media advertising

As Facebook’s algorithm continues to favour paid content over organic content, advertising on social media has blown up in the past few years as one of the most effective methods of reaching target audiences. And while Facebook holds much gravitas with paid social, it’s not the only contender. Instagram is another huge platform for advertisers, followed by the likes of Twitter, Pinterest, YouTube and LinkedIn. Social media advertising allows you to set a budget and take advantage of highly targeted options like age, location, gender, interests and more. Check out our recent work with LJ Hooker Lismore to see how we grew their audience by 102% with social media advertising.

Content

Consistent, high quality website and social media content is a necessary marketing pillar for creating a web presence that feels genuine and encourages interaction with your brand in an organic way. For example, it’s no use spending the time and money creating a fantastic Paid Like Campaign on Facebook if your Facebook page is of no value to your target audience. Content should be the cornerstone of your business where consistent blog posts and social media posts effortlessly convey your brand message. Don’t skimp on updating blogs at least once per month (for optimal SEO) and social media pages up to once per day, depending on your business.

It’s important to remember that all four of these digital marketing components should be given equal attention and work together harmoniously in order to build a brand with a rock solid foundation.

Need a hand? Sodafizz can help with that. Get in touch.

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