I Pity the Fool

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Apr 22, 2014
Sally Schofield
social media

Social media is an excellent vehicle for pranking the world, as this April Fool’s Day activity demonstrated.

The Twitter Helmet

Social media fans read with interest Twitter’s announcement of a new wearable device, the Twitter Helmet that allows users to “interact with the world around them entirely via a custom aviary interface.’ Imagine being able to post Tweets using a simple pecking motion of the head? The device sounded convincing, featuring ‘a hand-tooled leather case inspired by falconry hoods, feather-shaped Wi-Fi and cellular signal boosters, and a carbon fiber chinstrap with optional wattle-form factor microphone.’ All for only $139.99! Fooled ya!

View the leaked images and prototype here.

Trip of a Lifetime. Not.

Trip of a Lifetime. Not.

Travel review and booking portal TripAdvisor had the last laugh on April 1, recommending fictitious travel destinations to its legion of followers. Looking for a fun-filled family vacation this summer, why not check out Amity Island, ‘We were amazed that we had the whole beach to ourselves,’ enthuses one user. For something really different, how about a quick jaunt to the Death Star, which earned a rating of 4 out of 5. ‘”The kids played with the droids for hours. Watch out for the cell-like rooms and the trash compactor smell.” I smell a rat…

Become a Pokemon Master with Google Maps

‘Dozens of wild Pokémon have taken up residence on streets, amidst forests and atop mountains throughout Google Maps.’ That was the battle cry heard by all Pokemon fans on April 1, 2014. In a statement released by Google Maps, the company announced a partnership ‘with Pokémon and Nintendo to develop a new training tool to help people hone their Pokémon-capturing abilities using Google Maps.’ The game was part of a fake recruiting process to hire a new Pokemon Master. Candidates had just 24 hours to capture 150 escaped Pokemons using the Google Maps app. The best players, the game instructions announced, would
be invited to the Googleplex to participate in a final
hiring round. The game was real, but sadly, the role
of Pokemon Master at Google was not.

LinkedIn Cat Recommendations

Sick of getting recommendations for random ex-colleagues you know (and have lost contact with for a reason?) LinkedIn hears you. On April 1, the team announced a new feature linking cats with other cats. ‘Cats dominate the web, and as one of the largest online social media platforms, we identified a need to connect our members to the feline community, and vice versa, to fulfill a gap in our current product,’ the media release announced. The new feature all set to link cat owners and their cats with other kitties they might know. Read all about fellow felines’ expertise, including bird watching. Increase your network, to, your know, make
cat-nections. Sounds purr-fect.

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