With 1.5 million active users on Facebook each day, it’s a tall order to make sure advertising is relevant to each and every user. Most of the time Facebook advertising is direct hit: targeted offers, relevant updates, great news from brands we love. But sometimes Facebook advertising is annoying, irrelevant or just plain offensive. You […]
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With less than 100 days until the big guy in the red suit arrives, it’s time to start your festive season activity. Supermarket giant Coles turned to Facebook when they wanted to target Australian mums to boost in-store and online sales in the lead up to Christmas. Further goals for the activity were to encourage […]
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Earlier this month, the Twitter-sphere erupted with outraged users when the brand opted to revert back to using Helvetica Neue (I bet the Hipsters weren’t complaining). But it could have been much worse… Comic Sans, anyone? Let’s just clear something up – Comic Sans is not a serious typeface. The name says so. Medical services […]
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Retargeting (also known as remarketing) lets advertisers target ads to site visitors once they have left your site. How it works A small piece of code on your website records a little information about what site users do when they are on your site. Nothing sinister like sex, age or income, but rather activity users […]
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