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5 Christmas Email Marketing Must-Dos

5 Christmas Email Marketing Must-Dos

The average business email address receives 81 emails per day.* So how do you make sure your Christmas marketing campaign gets opened, let alone stands out in the overcrowded inbox? 1. Start with segmentation Step away from the send button. Before you even think about creating an email campaign, it’s crucial to make sure it’s […]

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The Beauty of Video Tutorials

The Beauty of Video Tutorials

Visual storytelling is nothing new, but the way brands are telling their story has changed. For some industries such as beauty, static imagery in the online space is no longer enough. Video is now their most powerful marketing tool, with video tutorials leading the way. Make-up tutorials are the most searched for type of tutorials […]

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