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Boosting seasonal activity pays off

Boosting seasonal activity pays off

We’ve been reflecting on the results we have achieved for key clients in the lead up to Christmas, and what we’ve found is that boosting digital marketing activity around holidays can really pay off. For one retailer, a pre-Christmas push focusing on online sales by expanding targeting on Google Adwords and Facebook lead to a […]

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Michael Kors Instagram

Instagram Sponsored Ads

On the 1 November 2013, the very first Instagram sponsored post went live with a luxury watch ad by Michael Kors, fashion designer and Instagram fanatic, showing up in Instagram user news feeds. The very first Instagram Sponsored Post Although there was initial instant backlash critising advertising on Instagram, the Michael Kors post generated 33,985 […]

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FFFacebook drives website sales

Facebook drives website sales

Last week social technology company 8th Bridge released its third-annual Social Commerce IQ report. The report reviews 800 of the top online retail brands looking at their social media activity and outcomes. Brands appraised in the report include Target, Toys”R”Us, Lancome, Vans and Etsy. There was no clear platform winner in the social media adoption […]

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