Viral videos and their parodies
Not content with just having a massive viral reach, these videos have tapped in to an even bigger audience through the creation of parodies which have in turn been shared across social media. Find out more about the psychology of social sharing and why things go viral…
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Hot Searches – February 2014
Hot searches for February 2014 were quite different from previous years, with Valentine’s Day missing out on a spot in the top five rising searches.
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Abandonment Issues
We’ve all been there. It’s late at night, you’ve had a few drinks and you’ve loaded up your shopping cart with all manner of quirky, interesting, must-have goodies only when you get to the checkout, you panic and abandon the whole thing. The online retail industry knows this as Shopping Cart Abandonment and it’s a […]
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Optimising for mobile
Australians love our mobiles. 86% of Aussies aged over 16 have a mobile phone and of those, 76% of 25-34 year olds have a Smartphone.
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