Hot Searches – March 2013 - Sodafizz

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Apr 04, 2013
Sodafizz
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Hot Searches – March 2013

The hot topics Australians were searching for in March 2013 centred around the Easter holiday celebrations, sport and TV.

In comparison to last year, March 2012 – Hot Searches, sport was again popular with Australians as was the Kony 2012 campaign which caught everyone’s attention. March 2013 also marks 2 years on from the Japan Earthquake and Tsunami disaster in March 2011.

Easter and Daylight Savings

Easter fell at the end of March this year with The Royal Easter Show being the most searched topic over the month. Australians went online for information on the Sydney Easter Show, to view show bags and buy Easter Show tickets. Online banking sites were also highly searched over the Easter holidays.
Daylight Savings was also a highly searched term in NSW to find out what time the clocks go back. Daylight Savings begins Sunday 7 April 2013 – at 3am the clocks go back 1 hour. That means an hour of extra sleep – hurrah!

Melbourne F1

The Australian F1 2013 began in mid-March with fans of formula 1 car racing going online to find out the latest F1 news, and watch the F1 grand prix live from Melbourne.

NRL 2013

NRL continues to be high on Australian top searches with fans going online to enter the competition and create Supercoach fantasy teams, watch NRL live and find out the tipping, scores and results.

Games of Thrones and The Walking Dead

American TV Series, The Walking Dead and Games of Thrones broke their ratings records at the end of March. Games of Thrones fantasy TV series airs on HBO in America and Foxtel in Australia with its 3rd series being the most downloaded on torrent sites. Australians have been searching online for downloads and imdb to read reviews and cast biographies including the popular Games of Thrones actress Emilia Clarke.

The Block

The Block 2013, continues to be popular into March as the All Stars sold their houses at auction. The most searched contestants included Mark as he left the Block at the beginning of the month and Phil & Amity who went on to win the Block All Stars taking home $295,000 in the live auction and $100,000 prize money.

Want to add some fizz to your Search Marketing activity in 2013?

Get in touch to see how Sodafizz can help you reach your online marketing goals.

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