Hot Searches – October 2013 - Sodafizz

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Nov 07, 2013
Sodafizz
google adwords

Hot Searches – October 2013

October saw the majority of Australian searches focused on the NSW fires and news of the Rural Fire Service to keep updated with the widespread fires and those blazes now under control. Searches towards the end of the month were on new music tour dates in Australia for singers Katy Perry and Eminem. In comparison to last year, October 2012 – Hot Searches centred on cyber bullying, Hurricane Sandy in New York and the release of the Apple iPad Mini.

NSW Fires & RFS

This year bush fires started early with hot weather and strong winds. People went online to find out information from the Rural Fire Service (RFS) website as well as maps, news and updates on the NSW fires.

Halloween

Halloween falls on the 31 Oct and searches increased towards the end of the month particularly on Halloween costumes and Halloween ideas for kids.

NBA

Australian fans of the National Basketball Association (NBA) went online to check on the NBA scores and fantasy league on American news site ESPN. Searches were also high on NBA League Pass a subscription service where you can watch exclusive NBA live game coverage streamed to your device.

Eminem

Eminem tour Australia in Feb 2014 with tickets becoming available in October. This led to a rise in searches for Eminem on Ticketek for tickets on his new Rapture Tour. Rap God lyrics were also a popular search term as Eminem proclaims himself King of Rap in his new song.

Katy Perry

Searches spiked on Katy Perry in October as she arrived in Australia appearing on Channel 7 for an interview and on Sunrise singing her new song – Unconditionally. Katy Perry came to Australia to promote her concert tour and new album, Prism, with searches on the album rising and news that the artwork on the Prism album contains plant material and may be a biohazard to Australia.

Want to add some fizz to your Search Marketing activity in 2013?

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