Hot Searches – December 2014 - Sodafizz

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Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jan 05, 2015
Hannah Mitchell
google adwords

Hot Searches – December 2014

This year, three of the top five search terms were the same as those in Hot Searches – December 2014. Predictably, Christmas, Boxing Day Sales and Cricket made the list again this year, while unforeseeable events such as the Sydney Siege and wild weather took out the remaining top search spots.

SYDNEY SIEGE

The Sydney Siege was the top rising search term for the month of December, after customers and staff at the Lindt Café in Martin Place were taken hostage for 17 hours. Australians followed the tense events online, searching for live news and updates. ABC News was also a top rising search term, with the national broadcaster being a trusted resource for news during the Sydney Siege.

CHRISTMAS

Once again, both Christmas and Santa made the top searches list for December. Australians searched for Christmas trees, lights and decorations, as well as ideas for Christmas day recipes, such as ham. Other related search terms included carols, songs and cards as well as trading hours for Coles and Woolworths over the Christmas holidays. Maybe we were a little unprepared this year? Search results for Christmas peaked on Christmas Eve.

BOM RADAR

Summer storms made the news again, with the BOM radar making the list of Top Rising Searches. Australians searched for the BOM radar throughout the month, with obvious spikes during the worst weather. Queensland was the most interested region, after storms hit regions such as Marburg, Gympie, Brisbane and the Gold Coast.

CRICKET

Searches for cricket were popular throughout December, with One Day International (ODI) Series, Test Matches and T20 Big Bash League all taking place. Australians were most interested in finding out how our team was faring against competitors such as India. Popular related searches included live cricket, scores, ABC, radio and the upcoming 2015 Cricket World Cup.

DAVID JONES & MYER

Just like last December, there was an increase in searches for major department stores such as David Jones, Myer and Harvey Norman. Customers planned their Boxing Day Sales strategy, searching for trading hours, catalogs and online sales at a range of stores including the Good Guys, JB Hi Fi, Big W, Kmart, Target, Mimco and EB Games. And it seems a few of us missed out on a visit from Santa, with Fitbit fitness products and watches topping our shopping wish lists.

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