The Ultimate Guide to Christmas Digital Marketing

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Nov 21, 2016
Lani Oaten
sodafizz

The Ultimate Guide to Christmas Digital Marketing

There’s no mistaking it – in case you haven’t noticed, Christmas cheer is well and truly in full force in stores and online as we make our way into December. Santa is nearly here and the abundance of digital marketing channels at your fingertips shouldn’t be lost on your brand, lest your products and services aren’t under the tree come Christmas morning.

Stumped? We’ve got the ultimate cheat sheet for digital marketing that will make for a very merry yuletide indeed.

Here’s where to start…

Christmas-themed blog content

Holiday-themed blogs tailored to your brand’s niche are a proverbial goldmine for marketing fodder you can feed through to other channels in the lead-up to Christmas (not to mention, they’re great for SEO!). For best results, use keyword research and show off your brand’s strong suits – whether that be a blog about your hottest products, tips on summer styling or recommendations on where to travel for the holidays. Make it valuable for your audience to read, or else risk sounding like a sales pitch!

Customised advertising messaging

Do you have a few special festive offers on the table? Great – now flaunt them! Incentivise the merry people among us by altering the current copy in your Google ads and Facebook ads to reflect any great deals you have available before Christmas. Have 25% off on your website? Perfect. Make it a drawcard for people who will see your ads elsewhere, and watch the conversions roll in.

Website makeover

That being said, you need to make sure your website is all dressed up and ready to go too. This is the place where your customers come to buy, and what’s the most wonderful time of year without a little decoration? To get customers in the mood to spend, embellish your homepage with eye-catching banners that highlight your Christmas enthusiasm and any special offers you want to put the spotlight on.

Pumped-up email marketing

If there’s a time of year to really up the ante on your email marketing, make it Christmas. This is a tried-and-true method to get your marketing across to some of the people who matter the most: people who have opted-in to your messages. Lacking inspiration? We’ve got a few ideas for your Christmas campaign.

Customised social media pages

Your website isn’t the only thing that needs to slip into something a little more festive for the holidays. In order to convert customers, it’s best you ensure your brand’s social media pages look like a million bucks. And that doesn’t just mean the static elements either – your content should shine too. Check out our 5 tips to add festive cheer to your Facebook page.

Need a hand with that? Get in touch.

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