Hot Searches 2012

What our clients say

"We are delighted with the service and results that Sodafizz has provided us in managing our social media and website content. They are knowledgeable, responsive and friendly, and we wouldn’t hesitate in recommending them as a digital marketing agency to others. They ROCK!"
Michelle Mitchell
Principal, LJ Hooker Lismore
"Since working with Sodafizz, we have seen the caliber of our web and social presence grow to reinforce our years of experience in the real estate industry, as well as our knowledge of the local Bangalow community."
Janice Maple
Principal, Elders Real Estate Bangalow
"We hired Sodafizz to create an integrated digital marketing strategy with the aim of boosting our profile as a leading Australian artisan bakery in the wholesale and retail sectors. We have some informative and engaging new websites, great social media channels and are very happy with our improved Google rankings on key terms relevant to our business."
Robert Gils
Sales and Marketing Director, Wild Breads
"We engaged Sodafizz to write new website copy for us to boost our search results ranking in a pretty competitive industry. Within the month, we were not only on the first page but ranking 1 & 2 for ‘real estate photography Byron Bay’! Visits to our website have increased 160%! We couldn’t be happier with this result."
Saul Goodwin
Owner, Property Shot Photography
"Isaac Brandon and the team at Sodafizz were an outstanding company to work with. We initially engaged Isaac to manage our search campaigns for Lexus. Isaac was also brought on to help with other clients under the TMS banner. You are guaranteed quality work and quality advice."
Matthew Joyce
Former Digital Director, TMS Australia
"Through our partnership with Sodafizz, Isaac has been an amazing source of innovation and has been responsible for increasing the efficiency and cost effectiveness of our search campaigns by a significant margin."
David Morgan
Respondent Acquisition at Ipsos Interactive Services
"Sodafizz has been consulting to Coco Republic on many different aspects of digital marketing for the past two years. We highly recommend the team who are approachable, knowledgeable and really assisted us in taking the first step with search and social media. "
Justine Hall
National Marketing Manager, Coco Republic
“Sodafizz are smart, innovative and make it their business to understand how to use the web to grow your business. I would have no hesitation in recommending Sodafizz to your organisation if you are open to growing your results exponentially.”
Danin Kahn
Founder & Chief Eco Officer, Todae Solar
“When you're seeing ROIs in the 1000%s, you know you're getting quality service. Sodafizz 'gets' our business - and they certainly know theirs - the consistently impressive results speak volumes.”
Adrian Kennedy
Former Chief Executive, Skydive Australia
“We contracted Sodafizz to provide a complete digital newsletter production service - writing content, design, send and reporting. The resulting newsletter has been crucial communication tool for our organisation. We recommend the Sodafizz team for their experience, dedication and flexible approach.”
Naomi Dinnen
Former Executive Officer, GTANA
"Sodafizz has delivered a number of services to CS&HISC over 6 years including: feature writing, website content management and social media, and production and distribution of a monthly online newsletter. Sally’s work was always of a high-quality and delivered on time and to budget, making Sodafizz an integral part of our communication planning."
Rhoni Stokes
Communications Manager, CS&HISC

Jan 20, 2013
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The Sodafizz Search Team have compiled an insight to the hottest searches of 2012. Do you remember the crazes, phenomena and news items that made up 2012? Search history keeps Looking back over 2012 the year has brought us the highs of the Olympics, Felix Baumgartner and Gangnam Style dance craze to the lows of Hurricane Sandy and Whitney Houston’s death.

News

In Australian News the most searched topics over 2012 were on the natural disasters of Hurricane Sandy, New York’s biggest storm bringing the Big Apple to a halt see Hot Searches – Oct 2012. Closer to home, the 5.3 magnitude earthquake in Melbourne – searches peaked to find out about weather warnings and the origin of the earthquake. Luckily there was no major damage for more details – see Hot Searches – June 2012

Wanted man and Wikileaks Founder, Julian Assange has also been top of news searches over 2012 who currently resides in the Ecuadorian Embassy in London. Austrian skydiver, Felix Baumgartner also made headlines when he skydived from 39km breaking through the Earth’s stratosphere and reaching a top speed of 1342 km per hour. This amazing jump, had the world searching online and on YouTube to replay the moment Felix took the plunge!

Sport

The London Olympics was a key moment of 2012 with Australians searching online in the lead up to the Olympics to find out about the oepning ceremony, follow their favourite Olympians and and keep count of the medal tally. Hot Searches – July 2012

Once the Olympics were up and running, hahah, the searches became more focused on specific Olympians. The most searched Olympians included 3-time Jamaican Gold Medallist, Usain Bolt and Australian Olympic champion in the 100 metre hurdles, Sally Pearson for more details read – Hot Searches – Aug 2012

Music

Korean Rapper, Psy, brought us some new dance moves in 2012 with his Gangnam Style music video receiving a record breaking 1 trillion+ views on YouTube. Hot Searches – Sept 2012

Boy band One Direction has also been popular in Australian searches online as they promoted their Australian tour for 2013. Hot Searches – April 2012

People

Many mourned the death of Whitney Houston early in the year with many celebrities paying tribute to the star. Hot Searches – Feb 2012

Kate Middleton has also been top of Australian search list with the Royal Wedding to Prince William, the topless photo scandal and the news of her pregnancy towards the end of 2012. Hot Searches – Sept 2012

Celebrities

Lara Bingle was the most searched celebrity by Australians in 2012 with her new show Being Lara Bingle and the photo scandal taken of Lara on her balcony Hot Searches – May 2012. Miranda Kerr, Keith Urban and Nicole Kidman also made up the top searched celebrities for 2012.

TV

Australia’s most searched TV show for 2012 was The Voice with judges including Keith Urban and Delta Goodrem who also made it to the top searched celebrities over the year Hot Searches – April 2012.

Big Brother Hot Searches – Sept 2012, Home and Away Hot Searches – Jan 2012 and Masterchef have also been Australian favourites and the most searched for shows to catch up on episodes, storylines or people online.